Andrew M. Schulenburg

andrewmarkone@mac.com

KEY STRENGTHS:

Brand development from concept/strategy, design direction, market positioning and launch
Identify strategic business alliances and opportunities in endemic/non-endemic channels
Ideate & execute global marketing strategies
Direct & manage outside agencies, creative talent, and consultants
Create & manage budgets/accountability
Mentor & manage direct reports
Excelling in cross-functional high-performance leadership teams
Branding ideation, direction, execution
Authentically building & maintaining brand equity that supports revenue goals

PROFESSIONAL EXPERIENCE

Circular Systems | Los Angeles, CA

A materials science company focused on the development of innovative circular and regenerative technologies, transforming waste into valuable fiber, yarn, and fabric for the fashion industry.

SVP Marketing | 2019-Present

Ideated, directed, and executed company identity and product branding architecture
Develop and oversee company and products communication strategy in line with the founders’ vision while addressing the market needs and opportunities
Successfully launched Circular Systems materials brands into global sustainability market that yielded adoption from major brands & retailers such as H&M, Nike, and Converse resulting in 2x revenue growth year over year
Direct materials branding strategy and activation with all customers, including yarn mills, fabric mils, and brand customers such as H&M, Converse, Arket, Madewell, Girlfriend Collective, Pangaia, and others
Create and implement effective sales and marketing tools, including physical and digital collateral, to support various sales channels and licensing partnerships
Effectively package and communicate data-driven sustainability goals and impact metrics through various stakeholder communication channels
Oversee and lead global branding activation strategy, including strategic alignments and experiential executions at leading sustainability conferences and trade shows, including Copenhagen Fashion Summit, Textile Exchange, Premiere Vision Paris, and Future Fabrics Expo

Sustainable Source Studios (S3) | Los Angeles, CA

S3 is a Los Angeles based fashion sustainability agency focused on reducing the environmental and social impacts of our industry. We provide low-impact supply chain resources combined with marketing and creative services to help facilitate sustainability in fashion.

Managing Director | 2016-Present

Expanded S3’s business model with additional services resulting in 3x growth in revenue in the first year
Successfully executed sustainability branding and communication strategies for various clients in the fashion value chain, including Recover Textiles, Hallotex, Ciclo, US Blanks, Tact & Stone, and Circular Systems
Manage and creative direct all marketing/branding communication strategies for S3 and client-related projects
Re-branded S3’s identity and repackaged all products & services, including logo design & typeface, digital strategy, and all sales & marketing collateral

Brand Sense Partner (BSP) | Los Angeles, CA

Brand Sense Partners® is a team of brand engineers: experts in marketing, branding, licensing, partnerships, and on-the-ground experiential strategy. We design multi-faceted programs to address brand needs from all angles, creating consumer experiences with a 360° impact.

Strategy & Creative Consultant

Developed and managed lifestyle brand partnerships for BSP clients, including overall strategy, campaign messaging, tactics, and execution
Built and executed wholesale launch strategy for Society 6, launching their first Agenda Trade Show execution, including on-site activation strategy, sales/marketing tactics, booth design/creative direction
Directed strategy and successfully closed multiple sponsorship deals across BSP’s brands and event portfolio
Executed event activation with 360-degree brand and product experiences, supporting customers’ sales goals
Managed day-to-day client relations, including budget, activation goals, event production, and marketing tactics

Eskuché Inc., Los Angeles, CA (2008-2015)

Eskuché is a lifestyle-inspired consumer electronics brand focused on producing specialized headphones for discerning customers looking for culturally relevant all-in-one solutions.

CEO/Co-Founder

Lead, managed and oversaw all aspects of eskuché's global business strategy and execution resulting
Developed and managed the product road map from ideation to concept→design→to market launch
Created and executed all facets of the brand identity, including style guide, logos, product copy, and PR strategies, while ensuring cross-channel and platform consistency
Identified and executed key retail partnerships that were both endemic and non-endemic to the product category, including Apple Retail, Best Buy, Urban Outfitters, FNAC France, Yodobashi Camera Japan, Collette Paris, Opening Ceremony, and Amoeba Records
Identified and executed licensing/co-branding projects with influential music business entities to authentically establish and grow brand equity (DFA Records, Burger Records, Terrible Records, and Mexican Summer)
Consistently formulated, produced, and implemented content strategy for digital marketing, ensuring seamless on-brand communication throughout all channels
Strategically aligned and executed the product/brand with influencer talent and events in music and fashion, including SXSW, Capsule Trade Show, Record Store Day, CMJ, and Coachella
Formulated, directed, and coordinated marketing activities and policies to promote products and services, working with advertising and promotion managers
Sourced and managed product supply chain, including production timelines to ensure timely delivery, specification compliance, and required product certifications
Directed and maintained cash flow and budget alignment to financial plans

Boost Mobile (2005-2008)

Boost Mobile is a subsidiary of Sprint, targeting the 15-30-year-old age group for wireless services tailored and marketed to astute, culture-conscious youth.

Sr. Manager of Business Development & Strategic Partnerships

Developed unique new product and content concepts generating significant incremental revenue
Devised concepts to create awareness and authenticity among target demographic to extend brand outside category
Aligned and executed multi-tiered music marketing programs that included talent alignment, content production and distribution, and key event activations at SXSW, Coachella, and MAGIC
Facilitated all aspects of implementation and execution of concepts, including ideation, sourcing, business case development, production agreements, and marketing strategies
Identified and implemented licensing and co-branding projects with leading companies in target the sector, including Quiksilver, Roxy, Vans, RVCA, Madsteez, Retna, Revok, Claw Money, Alife, Ssur, A New York Thing, and Zumiez
Created and negotiated term sheets and deal points
Active roll in cross-functional teams, including legal, finance, marketing, product, and operations
Direct responsibility for the management of marketing and branding agencies, including strategy development, execution, and budget development
Consulted and advised senior management regarding the execution of branded retail strategy
Directed unique alternative and lifestyle retail program aimed primarily at brand and market positioning, including Urban Outfitters, Zumiez, Active Ride Shop, and Revolve Clothing

Boost Mobile (2002-2008)

Boost mobile is a subsidiary of Sprint, targeting the 15-30 year old age group for wireless services that are tailored and marketed to astute, culture conscious youth.

Product ID Team Lifestyle Advisor

Lead cross-functional product development ID team for VP of Product at Boost Mobile and key Motorola industrial designers and engineers
Assessed culturally relevant youth market trends and presented product design solutions
Spearheaded lifestyle immersion workshops for industrial designers and product managers for product ID development
Directed all aspects of product design for Boost's lifestyle accessories brand, Boosted, which focused on mobile lifestyle accessories including headphones, devices cases, and carrying solutions

Boost Mobile (2002-2005)

Boost mobile is a subsidiary of Sprint, targeting the 15-30 year old age group for wireless services that are tailored and marketed to astute, culture conscious youth.

Alternative Retail Sales & Marketing Manager

Developed and implemented launch of Boost Mobile hardware in the most influential youth retail outlets in California, including Zumiez, Active Ride Shop, Jacks Surfboards, and Sun Diego.
Strategized and executed channel marketing initiatives including in-store point of purchase and legacy event activation to drive brand awareness
Managed and oversaw Boost's alternative retail strategy, including key account partnerships
Created and negotiated deal points and term sheets for event partnerships and alliances
Worked cross-functionally with executives in authentically positioning the brand with key segments of youth culture
Actively participated in developing new business within music retail channel

TECHNICAL

Microsoft Word, Xcel, PowerPoint

Adobe Illustrator, Photoshop, InDesign

Content Management Systems for web (Squarespace, Shopify)

Facebook, Instagram, LinkedIn

EDUCATION

Bachelor of Arts, Business Administration - California State University, Fullerton, CA

About

Andrew M. Schulenburg

andrewmarkone@mac.com

KEY STRENGTHS:

Brand development from concept/strategy, design direction, market positioning and launch

Identify strategic business alliances and opportunities in endemic/non-endemic channels

Ideate & execute global marketing strategies

Direct & manage outside agencies, creative talent, and consultants

Create & manage budgets/accountability

Mentor & manage direct reports

Excelling in cross-functional high-performance leadership teams

Branding ideation, direction, execution

Authentically building & maintaining brand equity that supports revenue goals

PROFESSIONAL EXPERIENCE

Circular Systems | Los Angeles, CA

A materials science company focused on the development of innovative circular and regenerative technologies, transforming waste into valuable fiber, yarn, and fabric for the fashion industry.

SVP Marketing | 2019-Present

Ideated, directed, and executed company identity and product branding architecture

Develop and oversee company and products communication strategy in line with the founders’ vision while addressing the market needs and opportunities

Successfully launched Circular Systems materials brands into global sustainability market that yielded adoption from major brands & retailers such as H&M, Nike, and Converse resulting in 2x revenue growth year over year

Direct materials branding strategy and activation with all customers, including yarn mills, fabric mils, and brand customers such as H&M, Converse, Arket, Madewell, Girlfriend Collective, Pangaia, and others

Create and implement effective sales and marketing tools, including physical and digital collateral, to support various sales channels and licensing partnerships

Effectively package and communicate data-driven sustainability goals and impact metrics through various stakeholder communication channels

Oversee and lead global branding activation strategy, including strategic alignments and experiential executions at leading sustainability conferences and trade shows, including Copenhagen Fashion Summit, Textile Exchange, Premiere Vision Paris, and Future Fabrics Expo

Sustainable Source Studios (S3) | Los Angeles, CA

S3 is a Los Angeles based fashion sustainability agency focused on reducing the environmental and social impacts of our industry. We provide low-impact supply chain resources combined with marketing and creative services to help facilitate sustainability in fashion.

Managing Director | 2016-Present

Expanded S3’s business model with additional services resulting in 3x growth in revenue in the first year

Successfully executed sustainability branding and communication strategies for various clients in the fashion value chain, including Recover Textiles, Hallotex, Ciclo, US Blanks, Tact & Stone, and Circular Systems

Manage and creative direct all marketing/branding communication strategies for S3 and client-related projects

Re-branded S3’s identity and repackaged all products & services, including logo design & typeface, digital strategy, and all sales & marketing collateral

Brand Sense Partner (BSP) | Los Angeles, CA

Brand Sense Partners® is a team of brand engineers: experts in marketing, branding, licensing, partnerships, and on-the-ground experiential strategy. We design multi-faceted programs to address brand needs from all angles, creating consumer experiences with a 360° impact.

Strategy & Creative Consultant

Developed and managed lifestyle brand partnerships for BSP clients, including overall strategy, campaign messaging, tactics, and execution

Built and executed wholesale launch strategy for Society 6, launching their first Agenda Trade Show execution, including on-site activation strategy, sales/marketing tactics, booth design/creative direction

Directed strategy and successfully closed multiple sponsorship deals across BSP’s brands and event portfolio

Executed event activation with 360-degree brand and product experiences, supporting customers’ sales goals

Managed day-to-day client relations, including budget, activation goals, event production, and marketing tactics

Eskuché Inc., Los Angeles, CA (2008-2015)

Eskuché is a lifestyle-inspired consumer electronics brand focused on producing specialized headphones for discerning customers looking for culturally relevant all-in-one solutions.

CEO/Co-Founder

Lead, managed and oversaw all aspects of eskuché's global business strategy and execution resulting

Developed and managed the product road map from ideation to concept→design→to market launch

Created and executed all facets of the brand identity, including style guide, logos, product copy, and PR strategies, while ensuring cross-channel and platform consistency

Identified and executed key retail partnerships that were both endemic and non-endemic to the product category, including Apple Retail, Best Buy, Urban Outfitters, FNAC France, Yodobashi Camera Japan, Collette Paris, Opening Ceremony, and Amoeba Records

Identified and executed licensing/co-branding projects with influential music business entities to authentically establish and grow brand equity (DFA Records, Burger Records, Terrible Records, and Mexican Summer)

Consistently formulated, produced, and implemented content strategy for digital marketing, ensuring seamless on-brand communication throughout all channels

Strategically aligned and executed the product/brand with influencer talent and events in music and fashion, including SXSW, Capsule Trade Show, Record Store Day, CMJ, and Coachella

Formulated, directed, and coordinated marketing activities and policies to promote products and services, working with advertising and promotion managers

Sourced and managed product supply chain, including production timelines to ensure timely delivery, specification compliance, and required product certifications

Directed and maintained cash flow and budget alignment to financial plans

Boost Mobile (2005-2008)

Boost Mobile is a subsidiary of Sprint, targeting the 15-30-year-old age group for wireless services tailored and marketed to astute, culture-conscious youth.

Sr. Manager of Business Development & Strategic Partnerships

Developed unique new product and content concepts generating significant incremental revenue

Devised concepts to create awareness and authenticity among target demographic to extend brand outside category

Aligned and executed multi-tiered music marketing programs that included talent alignment, content production and distribution, and key event activations at SXSW, Coachella, and MAGIC

Facilitated all aspects of implementation and execution of concepts, including ideation, sourcing, business case development, production agreements, and marketing strategies

Identified and implemented licensing and co-branding projects with leading companies in target the sector, including Quiksilver, Roxy, Vans, RVCA, Madsteez, Retna, Revok, Claw Money, Alife, Ssur, A New York Thing, and Zumiez

Created and negotiated term sheets and deal points

Active roll in cross-functional teams, including legal, finance, marketing, product, and operations

Direct responsibility for the management of marketing and branding agencies, including strategy development, execution, and budget development

Consulted and advised senior management regarding the execution of branded retail strategy

Directed unique alternative and lifestyle retail program aimed primarily at brand and market positioning, including Urban Outfitters, Zumiez, Active Ride Shop, and Revolve Clothing

Boost Mobile (2002-2008)

Boost mobile is a subsidiary of Sprint, targeting the 15-30 year old age group for wireless services that are tailored and marketed to astute, culture conscious youth.

Product ID Team Lifestyle Advisor

Lead cross-functional product development ID team for VP of Product at Boost Mobile and key Motorola industrial designers and engineers

Assessed culturally relevant youth market trends and presented product design solutions

Spearheaded lifestyle immersion workshops for industrial designers and product managers for product ID development

Directed all aspects of product design for Boost's lifestyle accessories brand, Boosted, which focused on mobile lifestyle accessories including headphones, devices cases, and carrying solutions

Boost Mobile (2002-2005)

Boost mobile is a subsidiary of Sprint, targeting the 15-30 year old age group for wireless services that are tailored and marketed to astute, culture conscious youth.

Alternative Retail Sales & Marketing Manager

Developed and implemented launch of Boost Mobile hardware in the most influential youth retail outlets in California, including Zumiez, Active Ride Shop, Jacks Surfboards, and Sun Diego.

Strategized and executed channel marketing initiatives including in-store point of purchase and legacy event activation to drive brand awareness

Managed and oversaw Boost's alternative retail strategy, including key account partnerships

Created and negotiated deal points and term sheets for event partnerships and alliances

Worked cross-functionally with executives in authentically positioning the brand with key segments of youth culture